5 quick marketing wins for 2026

First up. Website content.
When was the last time you really looked at it? Not skimmed. Properly looked. Give yourself an hour, go page by page and make sure everything still makes sense. 

• Is the info right and are there any lapsed dates? 

• Check all of your links to make sure the links all still work.

• Is it clear who your organisation is and what it does?

• If someone lands there cold, do they get what they need quickly or do they have to dig?

Step 2. Write a blog.
No essays required. Just something genuinely useful. Answer a question you get asked all the time. Share a quick insight. Give your reader something of value. Extra points if it sounds like you and not a robot trying to close a sale.

Which brings us nicely to 3. Tone of voice.
Have a proper audit to check that the tone of voice wherever your organisation can be found online matches your web content. And would you actually say the words out loud? Or has it gone a bit stiff and salesy? People spot AI copy a mile off now. Human still wins.

Consistency check time - 4.
Your brand story, voice and key messages should match wherever someone finds you. Website, Instagram, LinkedIn, Google. It builds trust, helps people recognise your business and yes, the algorithms appreciate it too.

And finally 5. Video.
Short form video is still dominating. Post one on the socials this week. It doesn’t need to be polished. Aim for authenticity over perfection. And if you’re feeling brave, talk to the camera. People buy from people and the platforms reward it.

Small tweaks can create a big impact. If you want help turning any of this into something fizz-worthy, get in touch.