PR and Digital With Fizz - Built Around You.
If you’ve never worked with a PR and digital marketing agency before, it can be hard to know what to expect. Or maybe you have… and it didn’t quite work out.
This is how we work.
We’re Neon Fizz, a PR and digital marketing agency based in Dundee. We support businesses across Dundee, Angus, Fife and the rest of Scotland. Our approach is practical, straightforward and focused on what will actually move things forward.
It starts with a discovery meeting
The first conversation is about asking a lot of questions. We take time to understand your business, your goals and where things feel stuck. That might be brand awareness, lead generation, digital presence or a mix of multiple elements. We ask the right questions to understand what your current PR and marketing activity is really doing.
It isn’t a sales pitch. It’s a working conversation to identify what will actually make a difference.
Getting clear on the real issue
Before jumping into press releases, social media advertising or Google Ads campaigns, we take a step back. Often the issue isn’t a lack of activity, it’s unclear messaging, inconsistent visibility or digital marketing that isn’t aligned with the bigger picture.
Getting this clarity early means PR, PPC, social media support and content work together, rather than pulling in different directions.
A strategy that fits your business
Once we understand what needs to change, we build a PR and digital marketing strategy that fits your business and your audience. That might include media relations, content planning, Google Ads, PPC management, social media advertising or ongoing social media support.
We think carefully about target media, local search, digital channels and how your brand shows up across search and AI-driven platforms.
Doing the work that matters
Everything we deliver has a purpose. From media outreach and press coverage to digital campaigns, paid social or content marketing, the focus is always on quality, consistency and impact.
Reviewing and moving forward
PR and digital marketing work best when they evolve. We review what’s gaining traction, what’s underperforming and where adjustments are needed. It might be refining messaging, improving PPC performance or shifting the tone of social media activity.
As your business grows or changes, the strategy moves with it.
A practical, straight-talking partner
As a PR and digital marketing agency working across Scotland, we believe results come from understanding, not assumptions. If you’re looking for clear thinking, honest advice and support built around your business, we’re always happy to talk.
