Community Management Is More Than You Think.
If you think social media management is just checking for comments on your latest post, clearing spam from your inbox, or replying to the odd customer query...time to think again.
It Starts on Your Own Page But Doesn't End There
Of course, engaging with the people already on your profile is the first port of call. The comments, the DMs, the replies, that's the baseline. But if that's where your community management stops, you're not even doing half the job.
A competitor's content is going viral? Don't just watch from the sidelines, leave a comment. Something on-brand with added value. You've then just put your brand in front of the exact same audience they worked hard to reach 100% for free.
A creator’s talking about an experience that aligns perfectly with your values or your business mission? Leave a like. Drop a message. Let them know it made an impact. Not with a copy and paste template but with something real, you might be surprised how far that goes.
And the organisation whose product or service complements yours perfectly? Engage with their page. Like their posts. Start a conversation. One Social Media Manager to another, we absolutely notice when other profiles make an effort. It's the kind of thing that can build a relationship in the background and open doors for cross-promotion opportunities that benefit everyone. A ‘You scratch our back and we’ll scratch yours’ type thing.
Community Management Is Strategy, Not Admin
When you stop treating community management as a to-do list and start treating it as an active strategy, your brand stops solely reacting to the conversation and becomes part of it. It might feel like time consuming admin but it’s where the magic happens.
Need a Hand?
If your community management has been sitting at the bottom of the to-do list, or you're not sure where to start, get in touch. It’s exactly what we do, and we'd love to help your brand show up in all the right places.
